One automaker’s misfortune is another’s gain, or so it seems with GM and Toyota. With the effects of Japan’s Tōhoku earthquake still being felt and full scale production unlikely to resume at Toyota’s Japanese plants until the end of the year, GM is likely to reclaim the top spot as the world’s largest automaker.
Adding to Japanese automakers woes are the numerous recalls and the bad publicity brought about by the sudden unintended acceleration debacle in 2009 and 2010, both of which have hurt the brand’s image for reliability.
Meanwhile, a post-bankruptcy GM has gone from strength to strength. Better products – including the likes of the Buick Lacrosse and Chevy Cruze and Equinox models – are helping bring GM into the second decade of the 21st century. Toyota, meanwhile, is struggling to maintain sales with an ageing range of vehicles, bad PR and diminished production capacity.
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